Quandaries and Queries Please help? I own a basket and bouquet company, I have two retail stores with a markup of 40% on the price of the items I sale to them. I do not understand their conversion chart and I hope you can help me. A bouquet that I sale for \$12.50 wholesale to the retail is marked up at a rate of 1.675 or (40%). I do not understand how the calculation of 1.675 is arrived at ... how is this 40%. I was told to multiply my wholesale price of \$12.50 X 1.675 and I would arrive at the markup price of 40% the retailer would sale the item for. Please help ASAP. Thank you for the time you afforded me in this matter Amy Hi Amy, There's a little confusion going on in the language here and an approximation in the calculations. If you have an item that you sell for \$12.50 wholesale and then the retailer multiplies by 1.675 to get the retail price then the retail price is \$12.50 1.675 = \$20.94 The retailer might see this price as made up of two pieces, \$12.50 that he paid you and \$20.94 - \$12.50 = \$8.44 which came from the markup. This \$8.44 is approximately 40% of his price of \$20.94  8.44/20.94 100 = 40.3% Thus his markup of \$8.44 is 67.5% of what it cost him (\$12.50) but it is approximately 40% of what he sells it for (\$20.94). Hope this helps, Penny Go to Math Central