



 
Deanna, If her wholesale cost is $0.20 and her selling price is $0.34 then her markup in dollars is $0.34  $0.20 = $0.14. There are two common ways to express the markup in dollars as a percentage. Markup as a percentage of the cost: (Markup)
Markup as a percentage of the selling price: (Margin)
I am unaware of the use of the term point margin in this context. Harley  


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